Turns out, there’s a missing piece to the roaring IIoT discussion. Read through to find out what it is.
In a recent article on Kauppalehti, our CEO Tuomo Varila outlined 4 horsemen of the modern data environment and analytics.
Not to recap the whole article here (although it’s the most shared IIoT article in Finland right now), here are the 4 horsemen once again:
1. The algorithm athlete
2. Willy the widget
3. Treasure hunter-gatherer
4. Pete the Procrastination
In short, people who 1) say that mathematics and formulas – crunching data – is all that is required, 2) people who believe it’s ALL about the technology, 3) consultants with their extremely bloated implementation contracts, and 4) people, who don’t quite have what it takes to put everything to practice.
In this fascinating article on Wired, Matt Cicciari is saying that the missing piece in IIoT is software. This is a claim that’s pretty easy to agree with. However, we believe the problem is even deeper than that.
Here’s what we mean…
Software is kind of like the front-end, right? Front-end is the user interface in Facebook, but that’s hardly all there is to Facebook. No, Facebook, with it’s incredibly complex algorithms, is waaaay more complex than that.
In short, software is needed, but what make the software work?
Let’s over-generalize something in order to bring home a point.
If you think about it, what’s going to tip companies over the edge in utilizing IIoT? What is the one thing that’s going to get companies actually use everything that’s been patiently waiting in the world of IIoT for years now?
There are probably many “correct” answers, but one of them has to be this: C-level executives demanding the data on a daily basis.
And how is that going to happen?
Well, forget about C-level guys mulling over some little pieces of data in their offices (ain’t no one got time for that, right). No, they want to be able to INTERPRET the data quickly and easily.
Now, this is where software comes into play. C-level executives need something of a window, through which to see the data in a way they can quickly grasp.
And what makes that possible?
Ah, now we’re approaching the meat of this post.
Although many designers like to argue about this, what really makes software work is a proper back-end. In other words, pretty-looking software is utterly useless, if it doesn’t function in a timely manner.
So, what makes the front-end work? A smoothly running back-end.
And here we have come a full circle: this indeed is the problem in many companies right now. They have data. They do indeed. But here’s the thing. They have no usable software in many cases, and even less well-functioning back-end.
We really recommend you start asking yourself “what makes this software work? What’s at the other side?”
For when you can figure that out, then you can build the front-end. Then you can invest in the usability and design.
If you have lots of data, it takes quite a bit of “ooze” to be able to command that the way you want. But this much you already know. You also know, that knowing has not made the problem go away.
How about just solving it once and for all? If you buy us a round of coffee, we can take an actual piece of your data, and demonstrate how a well-functioning back-end would look like.
So, here’s what you need to do.
1. Fill out our contact form and say what kind of data you have, and what are your 2 biggest problems
2. Tuomo or Janne will get in touch with you to arrange a quick meeting.
3. Let’s do a proper test drive with actual data
After this, it’s your call. If you like what you’re seeing, we’ll tell you more. If not, the round of coffee is really the only thing you risked. According to the sounds from our clients, they’ve been very happy about setting that initial meeting with us. But no pressure one way or the other (we like to pick our clients carefully as well.)
COO, Service Delivery
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