Most executives think Big Data is mainly about the VOLUME. However, this is a…
It is a common misunderstanding that leads to all kinds of problems.
So, what IS Big Data and analytics all about? What’s the big secret?
The answer is in this picture:
Can you see it?
When executives think that Big Data is all about volume, they end up doing lot of mistakes.
They invest in technology they don’t need.
They make their data infrastructure bloated.
And they end up wasting a lot of resources, that could be generating value somewhere else.
Fortunately, there is a quick solution to these problems.
The real secret is the ability to compare apples with oranges.
In data lingo, this is called the VARIETY of data.
Translation from the analogy: the ability to take in wildly varying forms of data, and connect them with each other for greater insights.
Yes, you can do that. As a matter of fact, it’s the only way to move beyond sheer comodity-level “data mining” (anyone can do that.)
You can easily crunch lots of data: simply invest in technology, and you’ll get all the power you need for it.
However, as every smart executive knows, success in todays economy is not about who’s got the biggest data centers.
It’s increasingly about how to be the first one to come up with a red hot innovation that completely revolutionises the entire market. And it doesn’t have to be anything grandiose, either: a simple 2-second saving somewhere in the process can lead to savings of tens of millions over the course of a year.
And with intelligent analytics, you can do this faster than with bulky data centers.
As a matter of fact…
It seems to go against everything we know about data discovery, but the truth is, the less you have to manage, the better.
You can allocate your financial resources to building the innovation, not into pointless research about it.
You can quickly try out even wild ideas (and this is the way real innovations are born.)
But most importantly, you will not waste time.
We’ve mentioned Discovery Analytics as the new way to do analytics several times on our blog.
Yes, we are biased to say that. But yes, it really is much better way to do analytics.
So, instead of thinking and planning, why not just do a quick test run with real-life data – straight from your actual envinronment?
You’ll be ready to go in couple of weeks, and the price is so low that it’s doubtful if you even have to get it approved in your board of executives (given of course, that you manage fairly good-sized operations.)
We are very serious about only aiming at tangible business benefits. What’s the point of mining data, if not to discover actual value from it? And what could be more valuable than a better way to serve your customers?
Discovery Analytics Service is THE fastest, the most intelligent way for you to start comparing apples with oranges. We could be innovating in less time and it takes to get a meeting with a bloated data center provider.
So, let’s go.
It all begins with you filling our contact form. Let’s take it from there.
COO, Service Delivery
+358 40 550 2524
Keilaranta 17, C-talo